Join Friends of Dench Affiliate program and promote the brands that utilizes the latest, cutting edge technology. Our site is blazing fast, offers no downloadable app thanks to technologies like React & PWA (Progressive Web Apps).

We track your players in real time which keeps your statistics ship shape and constantly updated. In comparison with standard affiliate programs, there are no complex menus or dashboards. We have put together everything you need on a single dashboard graph.

For gamers, by gamers. Our marketing platform has been built alongside the software platform provided by Dench. For the player, this means a level of unsurpassed fun in terms of engagement and rewards, that they don’t even see coming. Join us in bringing back the entertainment that comes from play on an online casino.

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Promote a brand which is built around the player. By ensuring that we maintain high player retention rates, you can sit back and take comfort in the thought that you will be getting top tier commissions over extended periods of time. Let our efforts boost your business.

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Our top performing affiliates will get the top chance to be recognized as certified Friends of Dench Affiliate Program members. This will open up a whole new world of bespoke reports with increased visibility of your players data. You would be able to monitor when your players are most active, which games and products they play the most, so you can optimize efforts towards the most commercially viable products.

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How can I join Friends of Dench Affiliate Program?

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Although we like to set our sights on the future, there are a couple of things from the past which weren't that bad, like email for example. We like to get personal, so if you want to join our affiliate program, please drop us an email at friends@denchsolutions.com with subject line ''Membership''and we will get back to you pronto!

We promote fair and square play while also conducting standard KYC procedures for all players. Similarly, we also like to get to know our partners a bit better, before registering your account and granting access. We will ask you to give us a few details on your background and provide us with your KYC documents. We do this in the spirit of protecting our players, maintaining a safe gaming environment safe while making sure we partner with individuals and businesses that understand our values.

Send us an email with details about your website, GEOs and which brands present interest to you and we will set you up, so you can start sending your players to our App first casinos giving them amazing mobile player experience.

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Friends of Dench Affiliate Terms & Conditions - Version 1.1 (last updated 09.03.2020)

By joining our affiliate program, you agree to comply with our Terms & Conditions.

1. Our Rights and Obligations

1.1. Register your Customers

We will register your Customers and track their transactions. We reserve the right to refuse Customers (or to close their accounts) if necessary to comply with any requirements we may periodically establish. "Customer " means your visitors who joins our customer database (by way of registering at one or more of our products/websites including, Casino, Games, Live Casino after arriving at the applicable site(s) via one of your click-thru URLs, which will be provided to you when you join. By opening an account with us, they will become our Customers and, accordingly, all of our rules, policies, and operating procedures will apply to them.

1.2. Track Customers' Play

We will track your Customers' bets and plays making available to you a report summarising their activities, which you can access from a URL we will provide you.

1.3. Pay a Referral Commission

Subject to clause 6, we will pay you referral commission ("Referral Commission") of 30% of the net profit (defined below) we earn from players directed from your site after they open an account with us and wager for real money at either Casino or Live Casino

1.4. Modification

We may modify any of the terms and conditions contained in this Agreement or replace it at any time and in our sole discretion by posting a change notice or a new agreement on our site. Modifications may include, for example, changes in the scope of available Referral Commissions and Affiliate programme rules. If any modification is unacceptable to you, your only recourse is to terminate this Agreement. Your continued participation in our affiliate programme following our posting of a change notice or new agreement on our site will constitute binding acceptance of the modification or of the new agreement.

1.5. Electronic Commerce

You acknowledge and agree that regulations 9(1) and 9(2) (information to be provided by electronic means), 11(1) (placing of the order) of the Electronic Commerce (EC Directive) Regulations 2002 shall not apply to or have any effect on this Agreement.

1.6. Your Application

To become a member of our affiliate programme you will need to send an email to friends@denchsolutions.com . Our Affiliate management team will contact you and provide you with further information . We will in our sole discretion determine whether or not to accept your application and our decision is final and not subject to any right of appeal. We will notify you by email as to whether or not your application has been successful. Once your application has been approved, an email with username and password for the affiliate software will be provided. Be advised that your first loggin into the affiliate platform will serve us as a proof that you have accepted the Terms and Conditions of the programme. Please read carefully the Terms and Conditions before logging in.

2. Your Rights and Obligations

By agreeing to participate in this Affiliate programme, you are agreeing to create and maintain unique links from your site to the websites which are owned, operated or branded by our group of websites. You may link to us with any of our banners, e-mails, articles or with a text link. This is the only method by which you may advertise on our behalf. We grant to you a non-exclusive, non-transferable licence, during the term of this Affiliate Agreement, to use the Company Intellectual Property Rights, which we may from time to time approve solely in connection with the display of the promotional materials on the Affiliate Website or in other such locations as may have been expressly approved (in writing) by Company. This licence cannot be sub-licensed, assigned or otherwise transferred by you. For the purpose of the services delivered under this Agreement, it is understood that the Affiliate shall not have access to any Personal Data of Company’s customers.

2.2. Spamming

We will terminate this Agreement immediately without recourse for you if there is any form of spamming or if you advertise our services in any other way. You shall not make any claims or representations, or give any warranties, in connection with us and you shall have no authority to, and shall not, bind us to any obligations.

2.3. Registering of Domain Names

You shall also refrain from registering (or applying to register) any domain name similar to any domain name used by or registered in the name of any member of our group of websites, or any other name that could be understood to designate the group.

2.4. Bidding on Brand Terms

You may not purchase or register keywords, search terms or other identifiers for use in any search engine, portal, sponsored advertising service or other search or referral service and which are identical or similar to any of our group’s trade marks or variations thereof, or include metatag keywords on the Partner Site which are identical or similar to any of the group’s trade marks.

2.5. Agency Appointment

By this Agreement, we grant you the non-exclusive, non-assignable, right to direct Customers to any of our sites in accordance with the terms and conditions of this Agreement. This Agreement does not grant you an exclusive right or privilege to assist us in the provision of services arising from your referrals, and we obviously intend to contract with and obtain the assistance of others at any time to perform services of the same or similar nature as yours. You shall have no claim to Referral Commission or other compensation on business secured by or through persons or entities other than you.

2.6. Approved Layouts

You will only use our approved advertising creative (banners, html mailers, editorial columns, images and logos) and will not alter their appearance nor refer to us in any promotional materials other than those that are available from our affiliate portal. The appearance and syntax of the hypertext transfer links are designed and designated by us and constitute the only authorised and permitted representation of our sites. In particular please do not create a direct link to the promotional materials on any of the websites we own.

2.7. Good Faith

You will not knowingly benefit from known or suspected traffic not generated in good faith whether or not it actually causes us damage. We reserve the right to retain all amounts otherwise due to you under this Agreement if we have reasonable cause to believe of such traffic. We reserve the right to withhold affiliate payments and/or suspend or close accounts where affiliated customers are found to be abusing any of our offers or promotions whether with or without your knowledge. Such situations to include but not be limited to different customers betting both sides of an event or market so as to limit risk and claim bonuses.

2.8. Responsibility for Your Site

You will be solely responsible for the development, operation, and maintenance of your site and for all materials that appear on your site. For example, you will be solely responsible for ensuring that materials posted on your site are not libellous or otherwise illegal. We disclaim all liability for these matters. Further, you will indemnify and hold us harmless from all claims, damages, and expenses (including, without limitation, legal fees) arising directly or indirectly out of the development, operation, maintenance, and contents of your site.

The affiliate programme is intended for your direct participation. You shall not open affiliate accounts on behalf of other participants. Opening an affiliate account for a third party, brokering an affiliate account or the transfer of an affiliate account is not accepted. Affiliates wishing to transfer an account to another beneficial account owner must request permission to do so by Contacting Us. Approval is solely at our discretion.

2.9. Licence to use Marks

We hereby grant to you a non-exclusive, non-transferable licence, during the term of this Agreement, to use our trade name, trade marks, service marks, logos and any other designations, which we may from time to time approve ("Marks") solely in connection with the display of the promotional materials on your site. This licence cannot be sub-licensed, assigned or otherwise transferred by you. Your right to use the Marks is limited to and arises only out of this licence. You shall not assert the invalidity, unenforceability, or contest the ownership of the Marks in any action or proceeding of whatever kind or nature, and shall not take any action that may prejudice our rights in the Marks, render the same generic, or otherwise weaken their validity or diminish their associated goodwill. You must notify us immediately if you become aware of the misuse of the Marks by any third party.

2.10. Confidential Information

During the term of this Agreement, you may be entrusted with confidential information relating to our business, operations, or underlying technology and/or the Affiliate programme (including, for example, Referral Commissions earned by you under the Affiliate programme). You agree to avoid disclosure or unauthorised use of any such confidential information to third persons or outside parties unless you have our prior written consent and that you will use the confidential information only for purposes necessary to further the purposes of this Agreement. Your obligations with respect to confidential information shall survive the termination of this Agreement.

2.11. Data Protection

Where applicable, for the purposes of the Data Protection Act 2018, and the General Data Protection Regulation, our websites remains an independent Data Controller. For the avoidance of doubt no Data Controller / Data Processor relationship or Joint Data Controller relationship is created by this Agreement.

Nevertheless, by agreeing to participate in this Affiliate programme you shall at all times comply with the Data Protection Act 2018, the General Data Protection Regulation, and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and/or any other related or similar applicable legislation. Failure to do so will be cause for the termination of this Agreement with immediate effect.

Where, at any time, we share data with you it is at purpose discretion, may be subject to separate terms and conditions, and may be declined or ceased at any time. Should you state that you have a data subject’s permission to request their personal data from us then we may require evidence of this in the form of relevant terms and conditions, or specific consent for the sharing.

3. Referral Commission Calculation

3.1. The Referral Commission

Subject to clause 6, you will earn Referral Commission of 30% based on the net profit of your referred Customers. Net profit is defined as: - all gross monies received by us in respect of all settled bets made by Customers after deducting; (i) monies paid out to Customers as winnings; (ii) monies paid in the form of betting duties or taxes (iii) bad debts; (iv) fraud; (v) returned stakes; (vi) transactions which are reversed by instruction from the card-holder's bank (commonly referred to as charge-backs); and (vii) voids and (viii) bet/deposit bonuses, depositing fees regardless of the payment option.

- on casino activities, the value of opening balance with the addition of funds transferred in less (i) funds transferred out (ii) closing balance (iii) credits made to users (iv) monies paid in the form of duties or taxe) (v) licensing fees (vi) charge-backs (vii) bad debts and (viii)

- on games activity, the gross stake, less (i) voids, (ii) returns, (iii) monies paid in the form of duties or taxes (or reasonable provisions in respect thereof) (iv) licensing fees, (v) credits made to users, (vi) bonuses (vii) charge-backs, (viii) bad debts and (ix) fraud.

We retain the right to change the Referral Commission percentage and method of calculation of Referral Commission as we wish in accordance with clause 1.4.

3.2. Payable Commission Calculations

Affiliates are eligible for payment on the balance of their casino and live casino activity,. No negative commission balances in either casino or live casino will be deducted from available commissions.

We reserve the right to deduct comissions for players which we have found to be fraudulent according to our Terms and Conditions and if we have found out they have violated the General Bonus Terms or the Terms of a promotion they are participating in.

4. Referral Commission Payouts

4.1. Referral Fee Payout Requests

You agree that a self-billing procedure is in place between you and us in respect of payment of Referral Commissions. Under the self-billing procedure, if you wish to request payment of any Referral Commission you must make the payment request by sending an email to friends@denchsolutions.com

Referral Commission on your behalf, which you agree to accept. Payment of any invoice will be made in accordance with and subject to the terms set out below. You agree not to raise any VAT invoice in respect of your affiliate services. You agree to notify us if you make any changes to the ownership of your business or your VAT registration. This self-billing procedure will remain in place for the term of this Agreement.

The Commission is calculated at the end of each month and payments shall be made on a monthly basis in arrears, not later than the 15th of the following calendar month. Payments via invoices are paid till 25th of the month for the previous payment period.

Please be aware that although we will not deduct any charges for arranging a bank wire, your own bank may choose to levy a charge on such transactions.

An active referred Customer is defined as a visitor to your site(s) who has clicked through to a our Website via your click-thru link, has registered as a customer, deposited funds to their customer account and conducted betting or playing activity in one or more product.

4.2. Referral Commission Payment Currency

All Referal Commission Payments will be due and paid in the currency which was selected when your Affiliate Account was first set up. All affliate payments unless they are invoiced will be paid in customer account.Where currency conversion is required, all amounts are converted according to the daily curency rates at Open Exchange Rates (https://openexchangerates.org/). A minimum deposit of 10 EUR or equivalent currency will be needed in order to create a payment method with the brand. Recommended payment methods are Skrill, Neteller, Ecopayz. Affiliates may be required for verification and “know your customer” documentation before a withdrawal can be accessed

Referral Commissions arising from Customer Accounts that are held in currencies other than the affiliate’s home currency will be converted at the mid-point which applied at the time the Referral Commission was earned.