Giselle · Assistant
Tell Giselle what you want. Approve what it drafts.
The assistant inside Giselle V2 reads your segments, flows and indicators and answers from them. Ask it for a journey, a campaign, a bonus template or an email and it drafts one for you to confirm. Nothing is written, sent or paid until a person says so.
01 · The back office
Ask, read the proposal, confirm.
Four screens from the product, with demo data, and the controls work. Open a saved conversation, confirm or decline what it proposes, run the analyst, read what it found. On a call we open the real one, on your brand.
Giselle
Ask about segments, CLOE campaigns, indicators, or trends, or pick a suggestion below.
- Entry
- Segment “Depositors quiet for 30 days”, about 1,240 players now
- Control group
- Not set by the assistant. Add the 10% in the flow builder.
- Step 1
- Offer bonus “Reload 50% up to €100”
- Step 2
- Wait up to 72 hours for a deposit
- Step 3
- Inbox message, template not chosen yet
- Ends
- After the deposit or the wait
- Type
- Bonus money, a percentage of the deposit
- Percentage and cap
- 50%, up to €100
- Wagering
- 20x, on all products
- Validity
- 7 days
- Applies to
- Campaign steps and CLOE offers
This proposal expires in 24 hours.
Every lookup runs against live Giselle data: nothing here is generated without a tool call.
Conversations
CLOE Flows
The state of the brand, the priorities worth solving, and the flows at work.
Welcome and win-back flows convert above their control groups. Lapsed players are growing faster than any running flow reaches them, and the newly registered cohort runs at a negative margin.
- ↑2 escalating
- →4 stable
- ↓1 improving
Priorities · top open insights
Bonus cost and payment fees outrun the cohort’s GGR. The welcome match is claimed by most players who deposit once and never again.
Entries to Lapsed doubled against September, most of them from Dormant after 30 days without a deposit. No running flow starts from it.
The email is opened by half of the players who enter. Few of them deposit inside the three-day window.
Push steps skip these players, so two running flows reach them by email only.
The draft flow’s segment overlaps a running flow by a third. Both would message the same players in the same week.
Running Flows · 2 active, 1 paused
Registered, no deposit: a wait for the first deposit, the welcome bonus, an SMS reminder at 24 hours.
Dormant 30 to 60 days: a reload email, a wait for the open, the reload sent as an offer.
A win above €1,000.00: two hours, the safer gambling tools on site, then a check for a deposit.
AI Insights
The analyst’s findings for this brand: triage, acknowledge, resolve.
Bonus cost and payment fees outrun the cohort’s GGR. The welcome match is claimed by most players who deposit once and never again.
Entries to Lapsed doubled against September, most of them from Dormant after 30 days without a deposit. No running flow starts from it.
The email is opened by half of the players who enter. Few of them deposit inside the three-day window.
Push steps skip these players, so two running flows reach them by email only.
The draft flow’s segment overlaps a running flow by a third. Both would message the same players in the same week.
Mid-value casino players who deposit weekly are the largest group no flow reaches.
Gold players with a tournament entry this month made 2.1 deposits for every one by Gold players without.
Players with a birthday this month have received nothing from it.
The offer expired after one day and the reminder went out on day two.
No insights match these filters.
Analysis
Recommendation
Affected
Status
Next action
Coming: one click from a finding to a draft flow.
Operator note
Timeline
CLOE Campaigns
Customer journey flows, from the trigger to the reward to the measurement.
| ID | Flow Name | Status | Start Date | End Date | Priority | Participants | Max Participants | Budget | Nodes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 318 | Welcome journey | ACTIVE | 01/09/2026 | – | 1 | 2,914 | 10,000 | €25,000.00 | 9 | |
| 322 | Win-back reload | ACTIVE | 15/09/2026 | 31/12/2026 | 2 | 1,206 | 5,000 | €12,000.00 | 12 | |
| 327 | Big-win follow-up | PAUSED | 03/10/2026 | – | 3 | 388 | 2,000 | €4,000.00 | 6 | |
| 331 | Weekend wheel invite | DRAFT | 07/11/2026 | 30/11/2026 | 4 | 0 | 3,000 | €2,500.00 | 7 | |
| 304 | Summer sportsbook series | COMPLETED | 01/06/2026 | 31/08/2026 | 5 | 4,120 | 5,000 | €15,000.00 | 10 |
| Node | Type | Here now | Passed | Reach |
|---|
A journey from a sentence, as a draft. Describe the players and the offer. The assistant reads your segments and bonus templates, lays the journey out and shows it as a proposed change. Confirm it and the draft is in your flows; decline it and nothing was written.
The analyst says what to fix first. Its verdict on the brand, the open insights ranked by severity and the flows at work. Run the analysis on demand, or read the last scheduled run.
The analyst reads the brand overnight. Each finding comes with its analysis, a recommendation and the segments and flows it touches. Acknowledge it, resolve it or leave a note, and it is tracked from run to run.
A draft lands where every flow lives. A journey the assistant drafted is a flow like any other: open its statistics, change it on the canvas, and launch it when your team is ready.
02 · What is in it
Three agents, each with one job.
- 01Chat assistantAsk in plain words and it answers from the brand’s live data. Ask for a change and it comes back laid out, as a proposal to confirm.Assistant · Conversations · Proposed changes
- 02CRM analystReads segments, flows and indicators on a schedule or on demand, and ranks what it finds by severity, each finding with a recommendation.CLOE Dashboard · Insights · Executions
- 03Email writerWrites an email from a short brief, in the template you pick. Your team edits it and publishes it.Emails · Email Templates
03 · Standard, and ours
Every CRM tool has an assistant now. Here is what is different about this one.
Standard. Here too.
- An assistant inside the CRM tool
- Questions answered in plain language
- Message copy written for you
- Summaries of campaign results
- Suggestions for what to send next
Different here.
- It answers from your data, not from memory.
Every answer is a lookup against the brand’s live segments, flows and indicators, and the thread shows which lookup ran. It sizes a filter before anyone builds it, and compares today with a week or a month ago.
- It builds, not only answers.
Journeys, campaigns, bonus templates, loyalty and tournament set-ups, wheels, emails and messages. Describe one and it comes back laid out, checked the way the builder checks it, with the gaps named.
- Nothing happens until a person confirms.
Every change is a proposal on a card. Confirmed, it is saved as a draft or inactive, and going live is a separate step your team takes. The assistant never issues a bonus and never sends a message.
- It proposes only where you want it to.
By default it reads everywhere and proposes nowhere. Write is switched on for your brand area by area, so it drafts bonuses only if the team that owns bonuses wants it to.
- It is in the suite, not beside it.
No export to a separate AI tool and no second copy of your players. The assistant works inside Giselle, on the same segments, flows and wallet data your team reads.
04 · The record
Built into a suite that has run since 2017.
Ran on it
- 138.comUnited Kingdom, 2017 to 2020, under our UK Gambling Commission licence.
- Bet99Canada from 2020, licensed in Ontario when the regulated market opened.
- KlondaikaLatvia, the full platform including CRM, until Entain acquired it in 2022.
- GGPokerA global poker brand, on the platform in 2019.
Running on it now
- Spins.lvLatvia
- EverbetBulgaria
- SlotinoBulgaria, the brand we built and ran ourselves
- AladinsBulgaria
- QbetBulgaria
- Slots99Canada, Europe and Latin America
- ISO/IEC 27001 since 2017
- UKGC licensed software supplier
- GLI certified in three jurisdictions
- Bulgarian manufacturer licence
05 · How it is bought
Four ways to take it. One price list.
Platform
You hold the licence and run the operation: marketing, support, payments relationships, compliance. We deliver and run the technology: the platform with its CRM and gamification suite, integrations, front end, hosting, releases, support. Your provider contracts or ours.
Enterprise
The platform built out to your market and your specification: dedicated environment, custom front end, features against your requirements. The way the largest accounts have been delivered for ten years.
White label
Our infrastructure end to end, run under the group’s Curaçao setup: licensing, provider contracts, payments. You bring the brand and the marketing.
Giselle Cloud
The engagement suite, journeys, loyalty, jackpots, tournaments, bonusing and the analyst, on the platform you already run.
You pay for the modules you take, on the platform you already run.
Take the whole suite or the part you are missing. IN-GRID Loyalty and the Jackpot Engine are licensed on their own as well. Connecting your platform is typically a few engineer-days on your side, and the mapping is ours.
To quote, we need four things
- The platform you run on today.
- The modules you want: the whole suite or a part of it.
- The brands and markets it would run on.
- How your platform emits events today: a transaction feed, webhooks, or neither.
06 · Asked first
The three questions that arrive before the demo.
Can it change anything on its own?
No. It proposes and a person confirms. A confirmed change is saved as a draft or inactive, and launching it is a separate step. It does not issue bonuses or send messages.
Write is off until it is switched on for your brand, area by area. Where it is off, the assistant cannot propose at all.
How is the AI paid for?
AI usage is bought as credits, pay as you go, with a card in the back office. Your team asks the questions and acts on the answers; the models behind the agents, and their guardrails, are ours to run.
What can it see?
The brand it is opened in: its segments, flows, campaigns, bonus templates, loyalty and tournament set-ups, messages and indicators. Every lookup is shown in the thread, so an answer always says what it is based on.
Send us the journey you keep meaning to build.
One sentence about the players and the offer, and what you run on today. It comes back as the draft the assistant made, on demo data, step by step.