Solutions · White Label
Bring the brand. Everything under it comes with it.
Our infrastructure end to end, run under the group’s Curaçao setup: licensing, provider contracts and payments, the platform with the CRM and gamification suite you would otherwise buy on top, the front end, hosting and support. You bring the brand and the marketing.
Holding a licence of your own? The platform licence puts the brand in your name →
01 · The back office
The half you bring, in the back office.
Four screens your marketing team works in, with demo data, and the controls work. Upload the brand’s creative, clone a popup, open a journey’s numbers, switch a studio on. On a call we open the real one.
Asset Manager
Images, video and documents for Demo Casino
| ID | Preview | Name | Alt | WebP Variant | Date | Info |
|---|---|---|---|---|---|---|
| 4120 | democasino-logo.svg | Demo Casino | Unavailable | 02/10/2026 | 6 KB · SVG | |
| 4131 | welcome-offer-desktop.jpg | Welcome offer on your first deposit | Available | 21/10/2026 | 412 KB · JPG | |
| 4132 | welcome-offer-mobile.jpg | Welcome offer on your first deposit | Available | 21/10/2026 | 238 KB · JPG | |
| 4140 | autumn-free-spins-hero.png | Free spins all November | Available | 30/10/2026 | 864 KB · PNG | |
| 4144 | weekend-reload-popup.png | Reload bonus this weekend | Available | 29/10/2026 | 302 KB · PNG | |
| 4151 | live-casino-tuesdays.webm | – | Unavailable | 27/10/2026 | 3.8 MB · WebM | |
| 4153 | tournament-teaser.mp4 | – | Unavailable | 24/10/2026 | 6.1 MB · MP4 | |
| 4160 | bonus-terms.pdf | – | Unavailable | 15/10/2026 | 118 KB · PDF |
Popups
Manage onsite popup messages and campaigns
| ID | Name | Languages | Created | Status | Used in Campaign | |
|---|---|---|---|---|---|---|
| 210 | Welcome offer reminder | ENDEESFR | 02/10/2026 10:14 | Published | ||
| 214 | Weekend reload | ENDEESFR | 29/10/2026 18:40 | Published | ||
| 217 | Halloween drops | ENDEESFR | 30/10/2026 09:05 | Draft | ||
| 219 | Safer gambling tools | ENDEESFR | 03/10/2026 12:30 | Published | ||
| 203 | Summer sportsbook series | ENDEESFR | 01/06/2026 08:00 | Not Published |
The layout, the image from the asset library and the button are built in the CMS editor, one version per language.
CLOE Campaigns
Customer journey flows, from the trigger to the reward to the measurement.
| ID | Flow Name | Status | Start Date | End Date | Priority | Participants | Max Participants | Budget | Nodes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 318 | Welcome journey | ACTIVE | 01/09/2026 | – | 1 | 2,914 | 10,000 | €25,000.00 | 9 | |
| 322 | Win-back reload | ACTIVE | 15/09/2026 | 31/12/2026 | 2 | 1,206 | 5,000 | €12,000.00 | 12 | |
| 327 | Big-win follow-up | PAUSED | 03/10/2026 | – | 3 | 388 | 2,000 | €4,000.00 | 6 | |
| 331 | Weekend wheel invite | DRAFT | 07/11/2026 | 30/11/2026 | 4 | 0 | 3,000 | €2,500.00 | 7 | |
| 304 | Summer sportsbook series | COMPLETED | 01/06/2026 | 31/08/2026 | 5 | 4,120 | 5,000 | €15,000.00 | 10 |
| Node | Type | Here now | Passed | Reach |
|---|
Game Providers
Manage game provider settings and configurations
| Game Provider | Provider On | Real Money Mode | Demo Mode | Desktop Games | Mobile Games | Restricted Countries | |
|---|---|---|---|---|---|---|---|
| PRAGMATICPLAY | 412 | 398 | United States | ⋮ | |||
| EVOLUTION | 188 | 188 | – | ⋮ | |||
| PLAYNGO | 236 | 236 | – | ⋮ | |||
| NETENT | 140 | 140 | United States | ⋮ | |||
| HACKSAW | 0 | 0 | – | ⋮ | |||
| EGTDIGITAL | 0 | 0 | – | ⋮ | |||
| AMUSNET | 102 | 102 | – | ⋮ |
The brand goes in as files. Logos, banner art, popup images, video and documents, in one library for your brand, found by name and format. An image a live banner uses cannot be deleted from under it.
Your marketing reaches players on site, in their language. One version per language, cloned from last week’s, with the campaigns that send it on the row. Publish it and the next send carries it.
The CRM you would otherwise buy on top is already in it. Journeys from the trigger to the reward to the measurement, with a control group held back. Open a flow’s statistics and see where players are, node by node.
The lobby runs on the group’s provider contracts. Which studios go into your lobby is set in the launch plan. Once a studio is on for your brand, its games are in the lobby.
02 · Who does what
You bring two things. The rest is included.
The brand and the marketing are yours. Everything a brand runs on comes with the white label, and the people who run it are ours.
You bring
- The brand.
The name and the design, or the brief for one. The logos, the art and the copy your players see.
- The marketing.
Promotions, journeys, bonuses, popups, banners and messages, run by your team in the CRM and gamification suite, in the same back office as the brand.
Included
- Licensing.
Your brand runs under the group’s Curaçao setup, licensing included.
- Provider contracts and payments.
The studios in your lobby and the methods in your cashier run under the same setup. 50+ game providers and 30+ payment providers are integrated already.
- The platform.
Player accounts, wallet, KYC, games, CMS, compliance, reporting and the back office, with the CRM and gamification suite you would otherwise buy on top.
- The front end.
Built against your brand design, or designed custom where none exists yet.
- Hosting, releases, monitoring and support.
By our team. You never inherit a server.
03 · Your first ninety days
Licensing comes with it. The build is the predictable part.
On a white label, licensing is part of what we bring, and our part comes with dates in writing from the first week. Three stages, split the way the white label is: what we do, what you do, what you see.
We do
A launch plan in writing: the front end, the studios in the lobby, the methods in the cashier, and the dates, with every one that depends on you marked.
You do
Sign the agreement and send your company details and the domain you want. Bring the brand: the name and the design, or the brief for one. Tell us the players you are going after and the studios and payment methods they expect.
You see
The plan, and the back office on demo data, driven by your own team on a call.
We do
Your front end, on your design or one we build custom, the lobby, the cashier and the brand’s environment, set up end to end.
You do
Load the creative into the asset library. Your marketing team rehearses its own workflows in the back office until it knows them: banners, popups, bonuses, journeys. The knowledge base carries the guides.
You see
Your brand, your lobby and your cashier, with your team signed in.
We do
Hosting, releases, monitoring and support, by our team, and the setup under the brand: licensing, provider contracts, payments.
You do
Run the brand and the marketing: promotions, journeys, bonuses, popups, the lobby and the pages, changed in the back office and live when saved.
You see
Today’s money on the dashboard, and the CRM reading the same wallet.
04 · Standard, and ours
Every white label hands you a site. Here is what is different about this one.
Standard. Here too.
- Licensing under the supplier’s setup
- Game and payment provider contracts
- A branded front end
- Hosting, monitoring and releases by the supplier
- A back office for the brand
- Bonuses, banners and promotions
Different here.
- The CRM and gamification suite comes in it.
The engagement tool you are shopping around for is already in it: segmentation, journeys, bonusing, popups and messages, loyalty, tournaments, wheels and jackpots, on the same wallet and the same player record. Your marketing team runs it from the back office the brand lives in.
- The whole platform, not a lighter one.
A white label here runs on the platform that regulated brands run on in Latvia and Bulgaria: the same wallet, the same cashier, the same back office.
- Your team changes the brand, not a ticket to us.
Banners, popups, pages, strings, promotions and the lobby: changed in the back office by the people who own them, live when saved.
- Launched into Latin America already.
Group whitelabels have launched into the region. The platform runs in any language: English, French, German and Spanish are live today.
05 · The record
Ten years, measured.
Ran on it
- 138.comUnited Kingdom, 2017 to 2020, under our UK Gambling Commission licence.
- Bet99Canada from 2020, licensed in Ontario when the regulated market opened.
- KlondaikaLatvia, the full platform including CRM, until Entain acquired it in 2022.
- GGPokerA global poker brand, on the platform in 2019.
Running on it now
- Spins.lvLatvia
- EverbetBulgaria
- SlotinoBulgaria, the brand we built and ran ourselves
- AladinsBulgaria
- QbetBulgaria
- Slots99Canada, Europe and Latin America
- ISO/IEC 27001 since 2017
- UKGC licensed software supplier
- GLI certified in three jurisdictions
- Bulgarian manufacturer licence
06 · How it is bought
Four ways to take it. One price list.
Platform
You hold the licence and run the operation: marketing, support, payments relationships, compliance. We deliver and run the technology: the platform with its CRM and gamification suite, integrations, front end, hosting, releases, support. Your provider contracts or ours.
Enterprise
The platform built out to your market and your specification: dedicated environment, custom front end, features against your requirements. The way the largest accounts have been delivered for ten years.
White label
Our infrastructure end to end, run under the group’s Curaçao setup: licensing, provider contracts, payments. You bring the brand and the marketing.
Giselle Cloud
The engagement suite, journeys, loyalty, jackpots, tournaments, bonusing and the analyst, on the platform you already run.
One agreement covers it: the platform, the licensing under the group’s setup, the provider contracts and the payments.
You bring the brand and the marketing. Sign the agreement, send your company details and the domain you want, and we set up the rest.
To quote, we need four things
- The market and the players you are going after.
- The brand: the name and the design, or the brief for one.
- The studios and payment methods your players expect.
- The domain you want.
07 · Asked first
The three questions that arrive before the demo.
Do we need a licence of our own?
No. You sign the agreement, send your company details and the domain you want, and we set up the rest under the group’s Curaçao setup, with provider contracts and payments included. You bring the brand and the marketing.
When you want the licence in your own name, the platform licence is the same platform with the licence on your side.
Whose game and payment contracts do we run on?
The group’s. Provider contracts and payments come with the white label: the studios in your lobby and the methods in your cashier run under the same setup.
Already integrated: 50+ game providers, live casino and a sportsbook, and 30+ payment providers. Tell us the studios and methods your players expect, and the plan says which go into your lobby and cashier.
What does our team actually do?
The brand and the marketing. Your team owns the design or the brief, loads the creative, and runs promotions, journeys, bonuses, popups and messages in the back office, with the CRM and gamification suite in it.
Hosting, releases, monitoring and support stay with our team, and so do the provider contracts and payments.
Send us the brand. We send back the launch plan.
The brand, or the brief for one, the players you are going after, and the studios and payment methods they expect. The plan comes back in writing: the front end, the lobby, the cashier and the dates.